“A Website Named Desire” is a poster that illustrates the messy, complicated process of web design. Our goal was to design and build a website around the poster.

In the beginning, we focused all our energy on the content—deciding what would go on the page, and how to make the poster compelling.

From there we wrote copy and designed the site. The result? A clever, bold design that showcases the poster and proves how “less can be more.”

Jurkowitz & Co. is a marketing and communications agency run by Amy Jurkowitz. Our goal was to create a simple site that established the business, showcased J&C’s work and services, and breathed life into the brand.

We started with strategy and naming, producing over 30 names before settling on Jurkowitz & Co. In content strategy, we decided how to describe Amy’s services and display and categorize her work.

We worked with logo designer Adam Bognar to produce a modern, minimalist logo with a vintage flair. Then we extended our art direction into a simple but bold and modern visual design.

We finished the whole thing off with WordPress CMS Development.

Microsoft’s 10k Smart Coding Challenge is a contest (sponsored by Mix Online) that lets thrifty developers see what they can create using only 10 kilobytes of code.

Our job was to create a bold new architecture and design that created a feeling of openness, encouraged people to participate in the contest, made it easy to vote for entries, and funneled participants to the Mix10 Conference site.

We extended the brand using Wexley School for Girls’ logo and focused on telling a clear, engaging story about the 10k Smart Coding Challenge. The new design is way easier to use, and more fun and modern. We finished it all off with squeaky-clean HTML/CSS.

Layne Christensen is a world leader in (non-oil) field drilling and manufacturing, with more than 50 offices and 3000 employees. They also specialize in water resources, mineral exploration, geoconstruction, and energy services.

With 100+ unique pages of text, Layne’s original site was difficult for clients to navigate and make sense of. Our role was to re-think content strategy, as well as design and build a new site prototype using Wordpress.

We worked closely with Layne to clarify their marketing messages, and used great IA and design to make the website leaner and more flexible.