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Category Archives: Sales

Portfolio Panic

Nothing, it seems, is more professionally challenging than re-designing your own design portfolio. It’s a perfect storm of conflicting issues — it’s difficult to scope the audience (is it you, other designers, clients?), the stakes are high (it’s most designers’ primary means of marketing), and it must be pitch-perfect in terms of design and content (you’re […]

ABC’s and Thinking Like a Client

Of the many things I’m learning running my own design studio, is how difficult the sales process can be. At first, it all seems pretty straightforward. Once you start to tap into your network of connections, pitch your services well, you start getting a significant amount of leads. However, the leads are […]