While we’re not taking on new projects (we joined Facebook earlier this year), that’s not keeping us from launching the new Things That Are Brown, at long last (!). That’s right, our long-overdue rebrand is out in the world. Go to thingsthatarebrown.com to see the new digs.

I’ll post a more thoughtful run-down of how it all came together later, but here’s the TL:DR recap.

A fitted shirt

Our old, dark brown design served us well, but it didn’t fully reflect our services, personality or style. It was a lovely old shirt that fit a little too loose, if you will.

To tighten things up, we worked with the super-talented Edrea Lita, who helped us create a new visual identity, including our logo and design direction. (More on this soon—but in short, hire Edrea!)

As for the new web design and build, that’s courtesy of yours truly. And Tiff rethought and rewrote all our content, editing wildly for effect. The result is a cleaner, lighter Things That Are Brown that represents us much better.

A new course

Though our initial strategy was to get great clients and keep them coming back with this site, our move to Facebook has meant that suddenly, we don’t need to book more projects.

To address this shift, we had to yank a lot of our creative work from this design. Painful, but it just wasn’t relevant anymore. The current design has a few rough edges to sand because of all this re-jiggering.

Next steps

I’ll be tweaking the wonkier bits of the site over the next few months. Meanwhile, it’s good to be back and writing again. Tiff and I hope to see you here soon.