As any nerd or scientist or copywriter or content strategist knows, a good strategy meeting must consist of at least 3 kids scoring money for pot and at least 2-3 piles of at least 3-4 pizza boxes. One of these boxes must be lacking in a pepperoni, with its remnants still remaining, reminding the diner that where once exists greatness, now exists the other stacks of less appealing mediterranean options.

If you’re not doing it this way… YOU’RE DOING IT WRONG.

And you might be right about the science part. The statement they loved the most was, “Thingsthatarebrown is a web design studio run by the hottest most intelligent two people on the web, especially Tiffani’s half of it.”

Next time it’ll be all men, I promise.

1. All the women are your friends, and they know of your relationship with Matt and how it works. This creates cognitive bias already. So words like “we” have a potentially positive association.

2. All the women are women, and I assume that all your clients or potential clients are not. Which, based on how different sexes respond to your brand name (as the story goes), is problematic.

3. I wasn’t invited… and I bought this new dress and everything.

Yep, in this group it was only women, but I wouldn’t have minded having men there too—it just turns out that most of my closest friends are ladies. If I were being scientific about it, I’d probably do a series of meetings, divided by demographic.

Thanks for your comment!