Comments on: Creative Business Love

By: R. Chudd

R. Chudd — Tue, 10 Feb 2009 19:56:37 +0000

Right on! The baby boomers taught their kids that developing visual art skills and writing skills were cute, but that studying “business” was where the money was. Now, my Generation Y friends, look at all your successful 20-something friends. They’re all creative, aren’t they? Thinking and learning about business is so much more beneficial if you possess some creative skills.

By: Matt

Matt — Tue, 03 Feb 2009 16:30:14 +0000

@Stefan: Right now I’m working through David Ogilvy’s “Ogilvy On Advertising.” It might not be for everyone, because the style is so informal and anecdotal — he’s just giving out lots of generalized advice and tips.

But it’s a really engaging read, and one of his primary messages is to treat an agency like a business, to run it well. He gives lots of critique into how the advertising works, and how best to think about the problem.

Anyhow, I’ll probably post on that book once I’m done, since I like it so far.

In addition, I’m working through some articles on AIGA, that have to do with small biz.

By: Jeff Mackey

Jeff Mackey — Tue, 03 Feb 2009 16:27:20 +0000

Great article! I, too, have found myself reading more business-centric articles and less web development-related articles. Really, how many top-10 css tricks articles can you wade through?

I am slowly overhauling my RSS subscriptions to reflect this view, as well.

Now matter what our expertise is, be it Photoshop or CSS mastery, we’re in *business*, and our daily activities should be focused on that first, then on the expertise.

By: Stefan Wallner

Stefan Wallner — Tue, 03 Feb 2009 10:33:26 +0000

Can you share which of the mentioned small-business guides you found useful?

Thanks Stefan