Bigass, Brown Bear

What the...?

These are the thoughts of Matt Brown, owner and lead creative working at thingsthatarebrown.com, a small web design studio in Seattle, WA.

My Workflow, Your Workflow, and What Are We Doing?

June 12, 2008 — Matt— 1 comment

Last week, 37signals posts “Why we skip Photoshop” and seemingly every web designer working that day chimes in with “that’s cool for you, but” and defends pushing pixels in that aging beast as if it were a constitutional right. Looking over some of the responses, one thing becomes clear quick — you’ll have to pry Photoshop out of most designers’ “cold dead hands.”

Instead of siding with the crowd however, I just got annoyed that so many had seemingly missed the point. The original piece wasn’t about the entire design community walking away from Photoshop. Rather, it was about isolating a more efficient workflow for addressing application design. In the broad field of web design, where so many of us are expected to shift back and forth between “interactive print” design and true UI design work, I think we can forget how different these modes of design are, and how different the workflow needs to be.

Turn to page 138

Interface and application design is like a never-ending set of “choose your own adventure” endings — even the most basic programs end up with hundreds of views, each containing dozens of permutations of data and user input. This stands in contrast from designing non-applications on the web — the content and requirements are usually known upfront, in detail, and can be scoped in their entirety fairly easily.

Of course, it is possible to scope UI design work. It’s just that scoping and defining of requirements is such a large chunk of the work of any UI project, that the scoping really is the design itself — the choices to put what where, and how and why are design choices themselves.

Yet using Photoshop (or Illustrator, InDesign, etc) puts so many constraints on the flexibility of the design materials (no way to quickly swap in test data, quickly re-use design chrome and globally alter it, etc) that it can very easily slow down and halt progress as PSDs have to be mangled to cover all of the various views. I can’t tell you how many times I’ve been burned laying out a great comp in Photoshop, to have “edge data” (long names, long urls, unbroken text, etc) break an idea or grid. Getting things into code as soon as possible has always saved me headache.

Gradients before you walk

Also, it seems almost too obvious to point out, but using an image editing program to handle UI design is dangerous because it allows for far too much focus on the ‘appearance’ of an application, rather than it’s function. Form should follow, never lead. Forcing yourself to work in HTML and CSS means you’re more likely to actually build and consider those 10 contextual error pages, rather than loosing sleep refining rounded corners and slapping on gradients and transparencies.

It’s never one or the other

These choices, of course, aren’t binary — you can sketch something out on paper, get a few visual ideas hacked out in Photoshop, crank out some HTML, then pull that back into Photoshop for details, and push it right back to HTML again.

In the end, the way we work is a bit chaotic and insane, flopping back and forth between tools that never seem to be a perfect fit for what we’re doing. It’s just disappointing that we’re so protective of our workflows that we can’t open up a bit to some friendly advice. Just sayin’.

Both comments and trackbacks are currently closed.

One Comment

  1. June 24, 2008 6:46 am
    Permalink

    I’ve tried plotting my workflow about a dozen times, and it always ends up a mess. Mockup in PS, make sample page, touch up images, mockup other pages in PS, fiddle with ExpressionEngine etc.

    I agree that most people missed the point of the 37signals post. Many saw it as an attack on the “Ways of Photoshop” and the workflow most designers use. Instead it should have just been accepted as an expose on the way they like to work when they create their applications.


Best of Brown


And Then There Were Two

Today marks the most exciting and important day in my company’s little history — Tiffani Jones (my fiancée!) and I will be joining forces. My days of ‘freelancing’ are hereby put to rest, and thingsthatarebrown is reborn as a slick, two-person micro-agency. Though her role will grow and change over time, Tiff will be joining […]

Drinking the Orange Juice

So, the story goes something like this:

Old school OJ brand puts out a new, distinctive package re-design.
Lovers of orange juice everywhere throw a collective fit. OJ buying becomes problematic.
Said OJ company freaks, and pulls the new packaging publicly.
The intertubes, rejoice — it’s a customer led coup! Bad design has been cleansed from the world, and OJ looks just like […]

The New Nick

It’s a rare and wonderful opportunity, as a designer, to work on another design professional’s website. It’s a unique project to get to re-construct a peer’s creative calling-card through your own design sensibilities, and deliver a synthesis of your style and their creative strengths. Of course, it’s also a big creative challenge — are there […]

Work with me!

I run thingsthatarebrown — a smart, nimble web design studio. We make websites that help your business grow.
Let's talk.